CFO-As-A-Service · Finance Transformation

Ernest SONG

Chief Growth & Transformation Officer

15+ years across multi-entity, multi-country organisations (BE, FR, NL). I turn complex finance into clear, growth-driven decisions — from multi-year Medium-Term Plans to M&A due diligence and post-acquisition integration.

FP&A✦P&L✦Financial Modelling✦Consolidation✦Group Controlling✦Cash Flow Management✦CAPEX Planning✦M&A✦Finance Transformation✦RPA✦Business Intelligence✦Change Management✦ [object Object][object Object][object Object][object Object][object Object][object Object]
15+ Years ✦ Finance & transformation leadership
4× ✦ Valuation multiple · Vinci Airports
50+ ✦ Locations deployed across countries
€3M ✦ Capital raised as interim CFO
1,500+ ✦ Bookings ingested per close (zero-intervention ETL)
12 ✦ Senior roles across BE · FR · NL · PT
15+ Years ✦ Finance & transformation leadership
4× ✦ Valuation multiple · Vinci Airports
50+ ✦ Locations deployed across countries
€3M ✦ Capital raised as interim CFO
1,500+ ✦ Bookings ingested per close (zero-intervention ETL)
12 ✦ Senior roles across BE · FR · NL · PT

Numbers that back the narrative.

15+ yrs Finance & transformation leadership
4x Acquisition-value creation at Vinci Airports
50+ Locations deployed across countries
€3M Raised as interim CFO
1,500+ Bookings ingested per close (zero-intervention ETL)
12 Senior roles across BE, FR, NL, PT

Experience

From audit to boardroom — finance transformation, country by country.

Filter by field — every experience tagged with that category

Strategic Business Analyst & Finance Automation Lead

Engie SEM · Energy
January 2026 – Present
Brussels, BE
Freelancer SAP / ERP Transformation Financial Reporting / IFRS Financial Planning & Control Business Analysis Finance Automation Project Management
  • Led the financial controlling pilot phase for the SAP S/4HANA migration across French subsidiaries, bridging IT architecture and strategic business operations.
  • Designed, built and deployed an automated budget-modeling tool from scratch within a 2-week timeline, ensuring operational continuity during a resource gap.
  • Streamlined financial closing for commodity trading with PowerQuery ETL workflows, safely ingesting 1,500+ bookings per close with zero human intervention.
  • Reconciled financial data between middle-office databases (IVDB) and SAP S/4HANA while restructuring WBS project codes to optimize portfolio monitoring.

Senior Operational Excellence & Data Lead

Holcim · Construction Materials
January 2024 – December 2025
Nivelles, BE
Freelancer SAP / ERP Transformation Financial Planning & Control Business Analysis Finance Automation Data Management Strategy Project Management
  • Supported post-M&A integration and group controlling, leveraging data insights to restructure workflows and enhance efficiency.
  • Managed SAP HANA migration, restructuring data and ensuring system integrity.
  • Developed rebate models (matrix & automated SAP), aligning with commercial strategy.
  • Implemented Qliksense with new data for financial reporting and insights.
  • Ensured data reliability and liaised with auditors on rebate matters.

Cash Flow & Financial Modeling Specialist

Engie Tractebel · Energy
March 2023 – December 2023
Brussels, BE
Freelancer SAP / ERP Transformation Financial Reporting / IFRS Financial Planning & Control Financial Modelling & Cash Flow Business Intelligence
  • Designed cash-flow reporting and cash-exposure modeling per project.
  • Assessed financing needs in the local entity, with credit analysis of specific counterparts and impairment testing.
  • Developed financial modeling from SAP HANA data and designed Power BI reporting.

Investment & Corporate Development Analyst

Shurgard · Real Estate
February 2022 – February 2023
Brussels, BE
Freelancer Group Controlling & M&A Business Intelligence Artificial Intelligence Finance Automation
  • Analyzed and managed real-estate projects, including construction, redevelopment and acquisition of self-storage businesses.
  • Maintained a project dashboard and initiated corporate-development projects to improve department policies.
  • Designed the data model and visualization for the Investment department's Business Intelligence efforts.
  • Collaborated on a new pricing model using Artificial Intelligence.

Head of Controlling

Magnetrap · Technology / Consulting
November 2020 – January 2022
Mons, BE
Internal Financial Reporting / IFRS Financial Planning & Control Financial Modelling & Cash Flow Interim CFO / Fundraising Business Intelligence
  • Implemented budgeting, forecasting, and financial control systems.
  • Created cash flow projections, business plans, and long-term financial goals.
  • Monitored company performance and implemented corrective actions as needed.
  • Prepared operating results reports and managed financial models for long-term use.

Director Business Process Automation

Tobania · Technology / SaaS
February 2020 – October 2020
Brussels, BE
Internal Finance Automation Business Intelligence Business Analysis Strategy Business Development Marketing
  • Led development and implementation of a citizen-developer business model using RPA and self-service BI, including pricing strategy and roadmap.
  • Managed business development including marketing strategy, pre-sales and sales, and identified new opportunities.
  • Implemented process optimization, standardization and harmonization to improve efficiency and profitability.
  • Provided tailored reports to help customers monitor costs and established change-management structures for adoption.

Founder

Soap collect · Non-profit
January 2019 – Present
Phnom Penh, KH
Internal Non-profit & Community
  • Established a non-profit providing hygiene products to disadvantaged communities.
  • Formed partnerships with luxury hotel chains to source used soap for reconditioning.

Performance Management Project Leader

Degroof Petercam · Construction
January 2018 – December 2018
Brussels, BE
Finance Transformation Financial Reporting / IFRS Project Management Gap Analysis
  • Finance Transformation Operating Model (FTOM).
  • Designed and implemented a client-centric performance-management system.
  • Optimized the finance-close process for improved governance, internal control and data quality.
  • Led projects related to regulatory-reporting sourcing and followed BPM standards.
  • Conducted gap analysis of business requirements against existing procedures.

Reporting Consolidation Manager

Rexel · Electrical Distribution
September 2014 – January 2016
Paris, FR
Internal Financial Reporting / IFRS SAP / ERP Transformation Financial Planning & Control
  • Led the implementation of IFRS financial reporting for Asia-Pacific, Latin America and Canadian subsidiaries.
  • Spearheaded the restructuring and integration of SAP BPC and Cognos reporting systems.
  • Performed annual budgeting, monthly forecasting and analyses of actual vs. budgeted results.
  • Led the strategic-planning process for the organization.

Financial Auditor Supervisor

KPMG Audit · Professional Services (Audit)
January 2011 – August 2014
Paris, FR
Internal Auditing & Compliance Financial Modelling & Cash Flow Financial Reporting / IFRS
  • Conducted audits using various accounting standards, including testing key processes in accordance with SOX requirements.
  • Experienced in auditing financial modeling for long-term contracts, especially Public-Private Partnerships (PPP).
  • Certified FP7 Grant Agreements for the EU Research program and led audit teams.
  • Developed partnerships and identified new markets to support business growth.
  • Key clients span Construction (Vinci, Eiffage, Colas), Real estate (Nexity), Water distribution (Veolia), Parcels distribution (Geopost), Security (Brink's) and Healthcare (DomusVie).

Deputy CFO Trainee

ICM – Brain & Spine Institute · Healthcare / Non-profit
November 2009 – August 2010
Paris, FR
Internal Financial Planning & Control Auditing & Compliance
  • Implemented the budget system and prepared business plans for the scientific teams.
  • Established the internal-control system for purchasing and donation processes and managed bank reconciliation.
  • Prepared the institutional audit necessary for certification by the Comité de la Charte.

Impact stories

Structured STAR cases with quantified financial outcomes — the numbers behind the roles.

4× Valuation Multiple

Concession Valuation & Value Creation

Vinci Airports

Situation
Led MD-financial-modeling for an airport-operations rollout across 50+ sites in multiple countries, requiring a consolidated, defensible financial model.
Task
Build a long-term financial business model capturing macroeconomic impact, capital expenditures and concession valuation.
Action
Negotiated the concession contract extension with Portuguese authorities and implemented a new budgeting/forecasting framework; delivered BE-GAAP reporting throughout.
Result
Realised a 4× valuation multiple on acquisition cost; scaled operations to 50+ locations across countries.
ValuationConcession ValuationBudgeting / ForecastingOperations
1,500+ Bookings / Close

Finance Automation & SAP Migration

Engie SEM

Situation
SAP S/4HANA migration across French subsidiaries needed financial-controlling continuity during a resource gap.
Task
Ensure operational continuity of the commodity-trading close while migrating to a new ERP.
Action
Built and deployed an automated budget-modeling tool in a 2-week timeline; implemented PowerQuery ETL workflows for the trading close.
Result
Ingested 1,500+ bookings per close with zero human intervention; restructured WWS project codes to optimise portfolio monitoring.
Financial ControllingSAP S/4HANAPowerQuery / ETLBudget Modeling
€3M Capital Raised

Interim CFO · Capital Raise

Magnetrap

Situation
Company required interim CFO leadership and growth capital to scale operations.
Task
Arrange debt/equity funding, establish financial control and produce a long-term financial plan.
Action
Acted as interim CFO, organised €3M in debt/equity fund raises and built cash-flow projections, business plans and long-term goals.
Result
Closed a €3M capital raise and stabilised operations with running results reporting.
Interim CFOFundraisingFinancial Planning
Post-M&A Integration

M&A Integration & Group Reporting

Holcim

Situation
Post-M&A integration and group controlling required reliable, consolidated reporting.
Task
Ensure data reliability, align rebate strategy with commercial goals and migrate to a new ERP.
Action
Managed the SAP HANA migration; developed rebate models (matrix & automated SAP); implemented Qliksense for financial reporting.
Result
Delivered integrated group reporting and enabled data-driven workflow restructuring.
M&A IntegrationGroup ControllingSAP HANABusiness Intelligence
SOX Compliance Assurance

Audit & PPP / Grant Assurance

KPMG Audit

Situation
Audit coverage of Public-Private Partnership contracts and EU Research grant agreements.
Task
Assure compliance with SOX and certify EU Research grant agreements.
Action
Conducted audits against multiple accounting standards; certified FP7 Grant Agreements and led audit teams.
Result
Clean SOX compliance assurance and grant certification for the EU Research programme.
AuditingSOX CompliancePublic-Private PartnershipsGrant Agreements

Capabilities

Financial control, from the daily close to the strategy table.

Planning & Forecasting

Medium-Term Plan (Multi-Year Business Planning)

P&L Analysis & Forecasting

Reporting & Consolidation

Consolidation & Financial Reporting (IFRS / BE-GAAP)

Group Controlling

Cash & CAPEX

Cash Flow Management

Working Capital Management

CAPEX Planning

M&A

Investor Support & Financial Modelling

M&A: Due Diligence & Post-Acquisition Integration

Working Tools

Business

B MS Office (advanced Excel, Power Query)

ERP

E SAP HANA

Business Intelligence

B MS Power BI
B QlikSense
B Business Object
B Cognos
B Hyperion

RPA

R UIpath
R MS PowerAutomate

Agile

A Jira
A Confluence

Data & Analytics

D VBA
D SQL
D R

Education

ESCP Business School

Specialized Master's degree · Auditing and Consulting

2010 – 2011

#1 FT 2026

Paris, FR

Université Paris Nanterre

Master's degree · Management Science and Financial Control

2005 – 2010

Paris, FR

Credentials & Press

ESCP Business School

Specialized Master's · Auditing and Consulting · #1 FT 2026

Université Paris Nanterre

Master's · Management Science and Financial Control

FP7 Grant Certification

EU Research grant-agreement certification

CFO-As-A-Service for growth-stage SMEs ernestsong.com 2025
Finance Transformation · From audit to boardroom ernestsong.com 2025

Languages

Native
FrenchKhmerTeochew
Proficient
English
Basics
Dutch (A2)SpanishMandarin
Interpersonal: Fast-learner · Problem solver · Diplomacy · Driven · Autonomous · Teamplayer

Let's build something.

Open to CFO, FP&A and finance-transformation engagements — remotely or on-site.

Get in touch

Brussels, BE · Available for remote & relocation